Search Engine Optimization + Google Ads
Global SEO & PPC Overhaul
Comprehensive digital marketing strategy for international e-commerce brand.
Moda International
Current
Ongoing (12+ months)
Project Overview
We completely revamped the digital presence for this fashion retailer across 12 countries, implementing localized SEO strategies, multi-language content, and geo-targeted PPC campaigns. The project included technical SEO audits, backlink rehabilitation, conversion rate optimization, and building a content marketing engine that increased organic traffic while reducing customer acquisition costs.
Challenges
- Recovering from Google core algorithm penalty affecting 12 language sites
- Reducing paid acquisition costs by 40% while maintaining volume
- Attributing conversions across 8 touchpoint customer journeys
- Localizing content for markets with strict regulatory requirements
Solutions
- Executed content pruning strategy (removed 23% of pages) + technical SEO audit
- Built smart bidding AI combining 14 signals with weekly model retraining
- Implemented Markov chain attribution modeling with BigQuery backend
- Created geo-fenced content clusters with legal review workflows
Technologies Used
"The digital transformation drove our online sales to surpass physical stores. Their data-driven approach delivered measurable results from month one."
Sophie Laurent
Digital Director, Moda
Project Details
Client
Moda International
Duration
Ongoing (12+ months)
Team Size
5 specialists
Budget
$42,000 initial + $15k/mo
Completion
Current
Key Features
International SEO
Multi-language Content
PPC Campaign Management
Conversion Optimization
Technical SEO Audit
Backlink Strategy
Analytics Dashboard
Achievements
Organic traffic increased 320%
Cost-per-acquisition reduced by 65%
Top 3 rankings for 85% of target keywords
ROI of 12:1 on ad spend
Ready to Start Your Own Project?
Let's create something amazing together. Contact us to discuss how we can bring your vision to life with the same level of excellence and dedication.