Graphic Design & UI/UX
NexusTech Corporate Rebranding
Complete visual identity redesign including logo, website, and marketing materials for tech firm.
NexusTech Solutions
February 2023
3 months
Project Overview
We executed a comprehensive rebranding for this enterprise technology company, developing a modern visual identity system that communicates innovation and reliability. Deliverables included logo design, brand guidelines, business collateral, presentation templates, and a completely redesigned website with new information architecture. The project also involved creating a design system for digital products and marketing assets.
Challenges
- Maintaining brand consistency across 20+ product lines
- Migrating legacy content without SEO ranking losses
- Creating design system flexible enough for global teams
- Meeting WCAG 2.1 AA accessibility standards
Solutions
- Developed master brand architecture with product sub-brand guidelines
- Implemented 301 redirect mapping with traffic monitoring dashboard
- Built Figma component library with localization and theming support
- Conducted automated a11y testing integrated into CI/CD pipeline
Technologies Used
"The rebranding perfectly captured our company's evolution. Every deliverable was meticulously crafted and implemented seamlessly across all touchpoints."
David Kim
CMO, NexusTech
Project Details
Client
NexusTech Solutions
Duration
3 months
Team Size
4 designers
Budget
$32,000
Completion
February 2023
Key Features
Logo & Visual Identity
Brand Guidelines
Website Redesign
Marketing Collateral
Presentation Templates
Design System
Iconography
Achievements
Brand recognition increased by 70%
Website conversion rate up by 45%
Won 3 design awards
Implemented across 20+ products
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